HOW DO I KNOW MY MARKETING IS WORKING?
Data-Driven Marketing provides solutions to better understand your target audience, who they are and why do they choose you. You can develop a better marketing strategy once you know
- what their interests are,
- what media they are consuming,
- what messaging will resonate with them,
- and where to find more people just like them.
DATA CLIQUE CUSTOM AUDIENCE RESEARCH REPORT
With Data Clique Market Intelligence you get a complete consumer view of your existing customers as well as your potential market – creating your own Custom Audience.
A Data Clique Custom Audience Research Report is a detailed analysis of your current customers. We then identify lookalike prospects that define your own, exclusive “custom audience.” This report includes:
- Base demographics such as age, income, education
- Behavioral characteristics (your customers likes and dislikes)
- Their likelihood to attend performances or exhibits, make donations or support the arts
- The types of messaging that will resonate with your audience
- Identify prospects and which media to best reach them
- Get a free 1-on-1 consultation on how to use this market intelligence
Put your new market intelligence to work by creating “lookalike” models
- Find prospects with pinpoint accuracy.
- Use digital and/or social marketing, targeted mail, and neighborhood print media.
- Get detailed reporting on every campaign you run.
Order your Data Clique Custom Audience Research Report by calling 954.839.9995 or emailing info@dataclique.com
DIGITAL MARKETING PROGRAMS
Apply Your New Data Right Away: Improve your online marketing effectiveness. For National Brands, Digital Display Advertising qualifies for co-op funding!
What is Digital Advertising? Most people think SEO/SEM or social media. But this is entirely different and much more effective using your new Custom Audience Profile. There are many ways to reach people through the internet and on their different devices, but here are tactics we find most effective:
- Native Digital Display – Place simple but effective digital ads targeted to your custom audience directly within the content being read or played, on any device – computers. tablets, mobile – we reach them!
- Mobile Conquesting – Mobile in-app display ads. We use geo-fencing technology to target specific locations, including your customers, your competition, your immediate market, specific households, and specific behavioral profiles. THis tactic allow tracking to see how many customers came in after receiving the ad!
- Household AddressTargeting – It’s like direct mail for the internet! We match your ad to your Custom Audience’s home address, delivering your message to every mobile device on the network. It’s a lot less expensive than postage!
- Social Mirror – This new tactic turns your social media posts into a highly effective online marketing campaign, often quadrupling the results you would get advertising on Social Media alone.
- Other tactics available include Banner Ads, Pay-Per-Click, Facebook Audience Network, Amazon Ad Networks, Over-the-Top video ads (streaming networks), and much more.
CUSTOM AUDIENCE LISTS
Your Custom Audience report – whether your full research report or the lite version – helps you identify exactly who to target to grow your audience. A Data Clique Custom Audience List provides you with names and addresses for direct marketing, based entirely on your custom profile and selected geography. Custom Lists prevent wasteful mailing and save you marketing dollars. We remove your existing clients before generating the list so that you get all new names.
To order your custom list, contact Data Clique representative directly at 954.839.9995 or emailing info@dataclique.com
Finally, you can have confidence that your marketing is hitting the right target! Whether traditional, digital or social, once you know your profile, you can specifically target them with the right message, the most compelling offer, using the media they pay attention to.
Find out how to get started. Contact Data Clique today!
