Archive for Month: October 2016
FIND YOUR BEST PROSPECTS BY MAPPING YOUR BEST CUSTOMERS
Wouldn’t it be great to be able to see exactly where your current customers are and where future customers may be located? It’s really quite easy. Visualizing your customers makes it easier to understand your market boundaries and figure out the best locations where potential new customers might come from. […]
QUANTITY VS QUALITY
QUANTITY VS QUALITY by Marty Gould The old adage quantity versus quality is always at work when it comes to evaluating advertising and marketing decisions. And it’s also the place where business owners tend to make mistakes, some of which could be damaging, or, in some cases, even be fatal to […]
WHAT KIND OF MARKETING BUYER ARE YOU?
WHAT KIND OF MARKETING BUYER ARE YOU? By Marty Gould I’ve been involved in the marketing and advertising world for over 30 years. In that time, I’ve met thousands of people who made marketing decisions for their clients or businesses. I’ve observed every possible behavior in the process. Some people […]