Wouldn’t it be great to be able to see exactly where your current customers are and where future customers may be located? It’s really quite easy. Visualizing your customers makes it easier to understand your market boundaries and figure out the best locations where potential new customers might come from. Here are four good reasons for mapping your customers.
#1: You’ll easily see which areas your best customers are located
Plotting your customers–by turning them into little dots on a map–makes it easy to quickly visualize where most of them live. Many business owners are surprised when they see how many people come from just a few miles away. When you see those clusters of customers, you’ll be able to better understand who your best customers are, based on where they live.
A radius map can help you see which customers live closest to your location
#2: You’ll see the natural boundaries of your marketing area
Seeing the concentration of your customers within a pattern of geography can help you understand more about the types of people who are attracted to your business. Maybe you’ll find that most of your customers are located on one side of town as opposed to another. We often discover that when a business is in one part of town, a large number of their customers come from the same side, while, conversely attracting few customers from the opposite site of town.
If you have multiple locations you can use radius maps to determine which locations overlap
#3: You’ll see the obstacles that block easy access to your business.
It’s important to know where natural obstacles exist that may keep a customer from visiting your business. Things like railroad tracks, overpasses or underpasses may make a customer feel like it’s too far or complicated to get to your location. Maps can help you identify natural and manmade barriers that alter customer behavior, and better understand why customers from certain areas may not be visiting your business.
Hex maps show the locations with the greatest concentrations of your best prospects.
#4: Recognizing the neighborhoods where your customers live will give you greater insights as to how they behave.
Mapping your customers can help you recognize the neighborhoods where your customers live. What you already know about these areas will help you understand a little bit more about your customers’ lifestyles, habits and preferences, as well as how to market to neighbors and friends in those exact same areas.
Close-up hex density maps show neighborhoods with the highest concentrations of customers and prospects
If you’d like to get a FREE sample of your customer database plotted on a map that also shows where your best prospects are located, click on this link to get the process started. We can have your maps back to you in 2-3 business days.
