When it comes to finding the right customers for your business, there are plenty of “experts” who will tell you the what, where, when and how. But, if they can’t tell you WHY your customers are your customers, your marketing is just a shot in the dark.
- Why are your best customers different from everyone else in your market?
- Why are they choosing to do business with you?
- Why are they worth more?
- We find the answers by utilizing lifestyle segmentation research which groups every U.S. household into one of 71 different segments based on their lifestyles, habits, behaviors and more.