The Situation A national fitness chain was facing declining memberships and lacked direction in allocating their marketing budget. The national fitness chain faced the problem of a broad and untargeted…Read More »
The Situation YMCA faced the challenge of increasing new member sign-ups at their locations. They needed to efficiently reach key audiences and convert them into paying members while maximizing their…Read More »
The Situation A $100 million-a-year business with over 100 locations was struggling to determine if their $17 million marketing investment was effectively growing their customer base. The problem was a…Read More »