The Team

Data Clique co-founder Marty Gould is a marketing and media expert with 35 years of experience as a strategic positioning consultant, helping clients deal with the challenges facing businesses when making marketing and advertising decisions.

Marty has been a consultant to major companies, including General Motors, Anheuser-Busch, Pepsi, Lennox Industries, YouFit, the Natural Stone Institute and the Professional Bowlers Association. He is a nationally featured speaker at international trade shows, associations, non-profit organizations across the U.S.

Marty is a foremost expert on lifestyle segmentation market research. helping clients all over North America gain actionable insights from their one customer data to make their marketing more effective and efficient. He is also the author of the marketing book, “The Customer Store, How to Find the Best Customers for Your Business.”

Chuck Dinsmore is a co-founder of Data Clique Market Intelligence. With more than 30 years of experience in retail, healthcare, automotive and real estate, he is a sought-out expert on data analytics and strategic planning. He developed groundbreaking analysis for YouFit Health Clubs, the national fitness club chain, Asurea Insurance Group, and serves as a consultant to the YMCA’s of South Florida and South Palm Beach County.

Chuck’s background includes management and marketing oversight from many different industries. He has an MBA in Management and Economics and a Master’s in Public Health, Healthcare Organization and Policy from the University of Alabama at Birmingham.

Chuck has in-depth experience utilizing traditional marketing tactics and, through Data Clique, has developed modern, technology-based systems to create and apply data-driven marketing strategies to marketing tactics. Data Clique fully integrates creative aspects of marketing with data science and lifestyle segmentation to reach custom-targeted audiences.