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A “Best Customer” is someone who’s above average
compared to the population in your market

  • Learn what percentage of your total business comes from your best customers
  • Gain insight into what your best customers have in common
  • Supplement your customer data with lifestyle segmentation research
  • Increase sales by focusing marketing resources on your best customers

Everyone in your market falls into one of 71 lifestyle segments. We compare your customers to those same segments, expressing the result as a percentage or index number, where 100 equals average. If a particular customer segment of yours is higher than that segment’s market penetration, the index would be above 100. We would classify that segment as “above average” for your business. These are the prospects you should focus on.