• Quickly see which media has the most influence on purchasing decisions
• Media Influence/responsiveness profile for each lifestyle segment
• Ratings for digital, social and traditional media by segment
• Make smarter media buys by knowing which tactics are most effective
This report also uses an index system where 100 is average compared to all households in all Lifestyle Segments. We highlight any above average media usage (index numbers over 200) as significant findings for usage of traditional and digital media.